Privacy Policy – DAKS Fab & More
Effective Date: 30.09.2025
At DAKS Fab & More, we are committed to protecting your privacy and ensuring that your personal data is handled with care, transparency, and respect. As purveyors of authentic Ghanaian Kente and cultural excellence, we extend the same values of authenticity and integrity to how we manage your personal information. This Privacy Policy outlines how we collect, use, share, and protect your information when you visit our website or make a purchase.
1. Information We Collect
We may collect the following types of personal information. Contact details include your full name, email address, phone number, and both shipping and billing addresses. Payment information consists of billing details that are processed securely via third-party payment platforms. We also collect your order history, which includes products purchased, transaction dates, delivery status, and your preferences. Website usage data encompasses your IP address, browser type, device information, pages visited, and time spent on our site. Marketing preferences cover your opt-in status for promotional messages, cultural content, and newsletters. Additionally, we gather information about your cultural interests, including product preferences, engagement with heritage content, and feedback on our collections.
2. How We Use Your Information
Your data is used for multiple purposes. We process and fulfill orders for authentic Ghanaian Kente and cultural products. We communicate order updates, shipping notifications, and delivery confirmations to keep you informed throughout your purchase journey. We send promotional offers, new product announcements, and cultural heritage content to enhance your connection with our brand. We use your information to improve website functionality, user experience, and provide personalized product recommendations. We respond to customer inquiries, support requests, and feedback to ensure excellent customer service. We conduct market research to better serve our global community of Afro-Enthusiasts and understand their needs. Finally, we use your data to comply with legal, tax, and financial obligations in Ghana and internationally.
We do not sell or rent your personal data to third parties for their marketing purposes.
3. Legal Basis for Processing
We process your personal data based on several legal foundations. We rely on consent when you voluntarily provide information, opt into marketing, or subscribe to our Heritage Hub content. Contractual necessity serves as our basis when we need to fulfill your orders and deliver authentic Ghanaian products. We process data based on legitimate interests to improve our services, conduct business analytics, and grow our cultural community. Legal obligation requires us to comply with Ghana’s Data Protection Act, tax regulations, and international trade requirements.
4. Third-Party Services and Data Sharing
We may share your data with trusted third-party providers who help us operate our business. Payment processors such as Paystack, Flutterwave, and Stripe handle international transactions securely. Delivery partners including Ghana Post, DHL, and local courier services manage shipping and logistics. Our e-commerce platform providers like Shopify Plus or WordPress handle hosting and website management. Email marketing platforms manage our newsletters and cultural content distribution. Analytics services including Google Analytics 4, Meta Pixel, and Hotjar help us optimize website performance. Customer support tools power our live chat and helpdesk systems.
These providers are contractually obligated to protect your data and use it only for the services they provide to us. We conduct due diligence to ensure they meet our security and privacy standards.
5. Marketing Communications
With your permission, we may send you various types of communications. We share promotional messages about new Kente collections and cultural products to keep you updated on our latest offerings. We provide educational content about Ghanaian heritage and Kente traditions to deepen your cultural understanding. We offer exclusive deals, limited edition releases, and loyalty program benefits to reward your continued support. We share behind-the-scenes content showcasing our artisans and craftsmanship to connect you with the makers of your products. We highlight customer stories and community features to build our global cultural community.
Communication channels include email newsletters and promotional messages, WhatsApp updates where permitted by local regulations, and social media engagement on our Meta platforms.
You can opt out at any time by clicking the “unsubscribe” link in our emails, replying “STOP” to WhatsApp messages, contacting us directly at privacy@daksfab.com, or updating your preferences in your account settings.
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies for several purposes. We remember your preferences and shopping cart contents to enhance your browsing experience. We analyze website traffic and user behavior to understand how customers interact with our site. We provide personalized product recommendations based on your interests and browsing history. We enable social media features and advertising to help you share and discover our products. We continuously improve site performance and functionality based on user data.
You can manage cookie preferences through your browser settings. However, disabling certain cookies may affect website functionality and your overall user experience.
7. Children’s Privacy
Our website is not intended for users under the age of 18. We do not knowingly collect personal information from minors. If we discover that a child has provided us with personal data, we will delete it immediately and take steps to prevent future collection.
8. International Data Transfers
As we serve customers across Africa and internationally, including Nigeria, Kenya, South Africa, USA, UK, Canada, and Europe, your data may be transferred to and stored in Ghana or other countries where our service providers operate. We ensure appropriate safeguards are in place to protect your data during international transfers, in compliance with applicable data protection laws.
9. Data Retention
We retain your personal data only as long as necessary for specific purposes. We keep data to fulfill your orders and provide ongoing customer support. We maintain accurate business and financial records for up to 7 years as required by Ghanaian law. We store information to honor warranty and return policies during applicable periods. We retain data to comply with legal and regulatory obligations as mandated by law. We maintain customer community and loyalty program information until you choose to opt out.
After the retention period expires, your data is securely deleted or anonymized to protect your privacy.
10. Data Security
We implement comprehensive security measures to protect your information. We use industry-standard SSL encryption for all data transmission between your device and our servers. We ensure secure payment processing through certified and compliant providers. We conduct regular security audits and vulnerability assessments to identify and address potential risks. We maintain strict access controls that limit data access to authorized personnel only. We utilize secure data storage systems with comprehensive backup and recovery capabilities.
While we strive to protect your information using the highest standards available, no system is completely immune to risks. We encourage users to protect their account credentials and report any suspicious activity immediately to our support team.
11. Your Privacy Rights
Under Ghana’s Data Protection Act and applicable international laws, you have several important rights. You have the right to access and request copies of your personal data we hold. You can request rectification to correct inaccurate or incomplete information in our systems. You may request erasure or deletion of your data, subject to legal requirements we must meet. You have the right to data portability, meaning you can receive your data in a structured, machine-readable format. You can request restriction on how we process your data in certain circumstances. You have the right to object to certain processing activities, especially those related to marketing. You can withdraw consent that you have previously given at any time.
To exercise these rights, contact our Data Protection Officer using the details provided below.
12. Contact Us
For privacy-related inquiries, data access requests, complaints, or to exercise your rights, please contact:
Data Protection Officer
DAKS Fab & More
• Email: privacy@daksfab.com
• Phone: +233 24 401 1498
• Address: HSN 10/19, Nii Kpakpa Osiakwan Street, Gbawe Bullemi Junction, Accra, Ghana.
• Response Time: We aim to respond within 30 days of receiving your request
For general customer service matters, please contact us at support@daksfab.com.
13. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. Any material changes will be posted on this page withan updated effective date. We will communicate significant changes via email to our registered customers. We will highlight important updates on our website for 30 days to ensure visibility.
Continued use of our website after changes are made constitutes your acceptance of the revised policy.
14. Governing Law
This Privacy Policy is governed by the laws of Ghana, including the Data Protection Act, 2012 (Act 843). For international customers, we also comply with applicable regional data protection regulations including GDPR where relevant to ensure comprehensive protection regardless of your location.
15. Your Consent
By using our website, creating an account, placing an order, or submitting your personal information, you consent to the terms of this Privacy Policy and agree to how we collect, use, and protect your data in accordance with our commitment to authenticity, excellence, and cultural inclusivity.
Last Updated: 30.09.2025
DAKS Fab & More – Bridging African Authenticity with Global Excellence